The Italesse drinkware items can be found in many stores and department stores worldwide. The distribution policy of the brand for the retail channel includes the products in the best design-oriented stores for home and kitchen environments to reflect the mood and philosophy of the brand at an international level.
This trade policy can be explained through some examples. The department store La Rinascente in Milan offers Italesse in its design supermarket where the best of creativity and innovation trends can be found. Merci in Paris, elegant luxury shopping centre dedicated to the greatest fashion, home and leisure brands, sells Italesse table products.
Italesse's dinnerware items are also found overseas in Japan in several important centres as Lazy Suzan or WTW Aoyama, even in places as remote as Australia at the department store Isetan and in the MoMA in New York in its Design Store.
The brand as a whole is distributed worldwide in more than eighty countries and is valued for its strong brand communication POS support.
The company has also developed a special symbol of its own character. This encouraged the opening of Italesse store, the brand flagship store located in Trieste, the company’s native city. Italesse Store is the official ambassador for the company’s image and character.
The study of the environment is exclusive and innovative in every aspect. The store serves also as a study centre for the market which requires continuous contact and direct responses to client feedback .
This ensures Italesse is in a situation that allows it to perceive tastes and trends and remain fully market-oriented.